As previously distinguished, Av1 is the value of the telling of the anecdote for the teller, which could be measured in goods or services (as far as they can be quantified) accruing to the teller. Av2 is the measure of the ability of the anecdote to change the outcome of something, in a choice model, let's say. So the value of Av2 is measured by the change (quantifiable) that it produces, which does not necessarily accrue to the teller.
And as tentatively proposed below, if Av1 = QbCx - C(x-1), where
Av1 = Anecdotal Value (for the teller)
Qb = Quantified benefit (say the price of a dinner bought for you)
Cx = Circulation (number of times you tell the story successfully)
C (x-1) = the number past which you didn't get any benefit from telling the story.
and
Av2 = Qb (my assumption is that there is very little benefit over time)
then AV = Av1 + Av2. Or something like this. I feel like I need some greek letters to make it more substantial. Maybe a sigma.
