This is the formula, for all who are interested:
AV = UP / Pr + TA/S
Where
U is Unexpectedness
P is Prominence (of the key figure in the anecdote)
Pr is Prurience
T is Tellability
A is Attractiveness (the Attraction of interest toward the teller in the telling)
S is Simplicity
Still needed: variables addressing circulation and humor.
Still needed: variables addressing circulation and humor.